AI Isn't a Magic Bullet — Why Adoption Matters More Than Tech
July 24, 2025
Raf Postepski, Senior Director, discusses why a "top-down meets bottom-up" approach is key, how to avoid tool sprawl, and why focusing on process and data strategy can give your organization the competitive edge it needs.
AGENTIC AI APPROACH: REALIZE DIGITAL JOURNEYS FASTER
May 28, 2025
In this article we explore how Generative and Agentic AI are not just reshaping tools—they are redefining how businesses build, market, and scale.
From insights and enablement to financial impact: Three examples of how Digital and Data drove customer and revenue growth in FMCG
April 3, 2025
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
Turning the Tables: Revitalizing Marketing Operations for a Casual Dining Chain
February 25, 2025
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
