May 28, 2025

AGENTIC AI APPROACH: REALIZE DIGITAL JOURNEYS FASTER

The AI revolution is no longer on the horizon—it’s happening now. But while most organizations are piloting Generative AI, few are scaling it meaningfully.

So, what’s holding them back—and what’s the path forward?

A quiet transformation is underway led by Agentic AI. With its ability to embed intelligence across the software development lifecycle, Agentic AI is helping businesses shift from experimentation to execution—reducing delivery time, cutting costs, and unlocking measurable value.

Our latest whitepaper explores how this powerful approach is reshaping enterprise tech strategy—answering critical questions for business leaders, technology heads, and transformation teams.

Learn how Agentic AI can drive scalable, business-led innovation in your organization.

Read the full report

Thought Leadership

From insights and enablement to financial impact: Three examples of how Digital and Data drove customer and revenue growth in FMCG

April 3, 2025

In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.

Case Studies

Turning the Tables: Revitalizing Marketing Operations for a Casual Dining Chain

February 25, 2025

A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.

Case Studies

Making the Grade: How A&MPLIFY’s Marketing Capability Scorecard and Measurement Blueprint Delivered $12M–$16M in Cost Savings for a Global Ed-Tech Leader

February 18, 2025

A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.

Thought Leadership

The Next Wave of Generative AI: Five Key Trends

February 11, 2025

This white paper explores groundbreaking predictions for the evolution of Generative AI, its impact on industries and strategic actions businesses must take to thrive in this era of transformation.

Authors