Digital Transformation is a journey, not a destination. Knowing where you are is important to understanding where you need to go.
Digital transformation is not just a trendy corporate term—it’s a vital necessity and an ongoing quest for better utilization of digital resources in business. This concept transcends mere software implementation or task automation; it requires a fundamental shift in business operations, strategies and stakeholder engagement.
Change the trajectory of your digital transformation journey:
It’s not too late to reset your goals and change the trajectory of your digital transformation journey. Drawing from our experience working with both digital transformation leaders and laggards, successful organizations tend to excel in the following areas:
- Ambition
- Channels
- Operations
- Technology
- Data and Analytics
A&M Digital & Technology Services experts Adam Malamut, PhD and Peter Koltis discuss the four waves of digital disruption, the red flags of falling behind digitally, and how to navigate digital transformation pitfalls.
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AGENTIC AI APPROACH: REALIZE DIGITAL JOURNEYS FASTER
May 28, 2025
In this article we explore how Generative and Agentic AI are not just reshaping tools—they are redefining how businesses build, market, and scale.
From insights and enablement to financial impact: Three examples of how Digital and Data drove customer and revenue growth in FMCG
April 3, 2025
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
Turning the Tables: Revitalizing Marketing Operations for a Casual Dining Chain
February 25, 2025
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
Making the Grade: How A&MPLIFY’s Marketing Capability Scorecard and Measurement Blueprint Delivered $12M–$16M in Cost Savings for a Global Ed-Tech Leader
February 18, 2025
A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.
