AMPLIFIERS: The Resilience to Make It Happen – Lessons in Digital Transformation from T-Mobile's Rob Roy
In the second installment of the AMPLIFIERS podcast, A&MPLIFY Leader Bob Ghafouri sat down with Rob Roy, T-Mobile's Senior Vice President of Broadband and Founder of T-fiber. Roy, an entrepreneur and well-known visionary, talked about his more than 20 years in the digital space and how his experience in the telecommunications industry and beyond has put him at the forefront of digital transformation.
Roy shares the mindset it takes to make change in large organizations, which hinges on a leader's ability to envision the future, remain resilient, and be determined to create something new and extraordinary within the intricate fabric of a large enterprise. He advises leaders to stay curious, learn every aspect of the business, and persist through adversity to drive digital transformation.
In the first two parts of our Digital Strategy series, we discussed A&M’s view on the use of digital, data and artificial intelligence (AI) to accelerate business transformation and value creation.
A&MPLIFY experts helped a casual dining chain uncover $8M–$10M in value by optimizing their marketing strategy and operations. Through a comprehensive marketing capability assessment and media budget evaluation, we identified actionable opportunities for cost savings and growth.
A global ed-tech company sought to optimize its marketing strategy and reduce inefficiencies in their ad spend. A&MPLIFY helped develop a more effective measurement framework, delivering $12M–$16M in savings and aligning the organization around a unified marketing approach.
