Leverages technology to improve customer experience and drive profitability
Washington, D.C.
@alvarezmarsal
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Michael Lawless is a Managing Director with A&MPLIFY, Alvarez & Marsal's AI powered digital agency, in Washington, D.C. He specializes in digital transformation to create great customer experiences, drive profitable revenue and enhance differentiation.
Mr. Lawless brings more than 30 years of experience helping clients drive value through effective growth strategies, digital marketing, data and analytics, design and innovation. He has worked with clients in various industries, including consumer packaged goods, hospitality, industry, financial services, retail, automotive, education, government, non-profit and renewable energy.
Mr. Lawless has built teams to run P&Ls for new businesses and introduce products, services and business models that transform customer experiences. He is a change agent who brings creativity, collaboration and passion to leading teams, combining strategy and design with an execution mindset to tackle complex challenges and drive results.
Prior to joining A&M, Mr. Lawless was a Managing Director with Accenture, serving as a Design Lead for Accenture Interactive, where he co-founded the growth strategy practice. Prior to that, he was Innovation Studio Lead for Accenture Federal Service and a Senior Manager of Insights and Strategy. Previously, Mr. Lawless worked with SunEdison, AOL and Coca-Cola.
Mr. Lawless earned a bachelor’s degree in government from the University of Virginia, and an MBA (with honors) from Goizueta Business School at Emory University.
A wire and cable distributor wanted line of sight to $10M in tangible new revenue in 2023 and additional growth opportunities to realize their 5-year strategic vision of doubling their revenue. A&MPLIFY was brought in as a digital growth partner to uncover opportunities and design an implementation roadmap to capture new revenue.
Successful companies are undergoing a shift in mindset from data as a tool to data as a primary strategic asset for internal optimization and external revenue generation. A&M's A&MPLIFY experts offer a structured roadmap for implementing a monetization model that can transform data into strategic assets, convert it into tangible new revenue streams and enable leaders to foster sustainable growth and innovation within their organization.
In the latest NACD BoardTalk blog, A&M Managing Directors Adam Malamut and Michael Lawless discuss how boards can implement design-led and analytic-powered approaches to help the organizations they serve best their competition, hedge against market turmoil, and grow market share in a recessionary environment.
Leading global professional services firm Alvarez & Marsal (A&M) has substantially expanded its digital and transformation capabilities with the hiring of Michael Lawless.
Latest insightsThe latest insights from Michael Lawless's team
