In today’s volatile, uncertain, complex and ambiguous (VUCA) environment, businesses are grappling with a stagnated market, characterized by declining demand, excess supply and economic uncertainty, which is causing a severe impact on operational efficiency and profitability. In recent months, we have observed many companies looking for a rapid transformation of their Sales and Operations Planning (S&OP) to adjust to these evolving market conditions. This requires a shift in focus for each role within the S&OP framework.

This article explores how changes in the market environment have influenced the S&OP process and the steps businesses must take to remain flexible and prioritize operational efficiency and profitability.

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This article is part of our “Planning for Success” series on supply chain planning and operations - Read Part One.